Since debuting in 2016, TikTok has grown its consumer base exponentially. In every corner of the world, you’ll find people using the video application to create content that they can share with their followers.
The application has been downloaded more than 2 billion times on the App Store and Google Play Store – which further proves just how influential it has become in just a short amount of time.
Currently, it’s ranked as the seventh most-used social media app globally – with its active user population growing to a whopping 689 million when 2021 came.
In the Philippines, TikTok has also shown its supremacy, especially during the onset of the COVID-19 pandemic. The country ranked 11th in the list of nations with the most downloads of the Chinese-made social media app.
Due to its popularity and its large audience base, a lot of businesses and enterprises have been jumping on the platform to build their brand and increase their overall digital appeal.
But apart from the traction and the huge community of people – potential customers – that it supplies, TikTok also provides businesses the opportunity to be more creative with their digital marketing strategy, specifically when it comes to viral videos.
If that got you thinking of jumping on board the TikTok marketing trend, then stay with us and keep reading.
Here, we’ve listed down all the advantages your brand will be able to enjoy if you choose to share and create on TikTok.
- Fantastic User Engagement
As we all know, TikTok boasts one of the highest user rates of any social media network in the world. It stands to reason that if you enter its space, you’ll be able to make use of its vast community to better market your product or your service.
And by doing so, you increase your chances of interacting and engaging with your target audience – which will be beneficial if you aim to grow your company online.
- Access to a Younger Demographic
At least 50 percent of TikTok’s total audience is under the age of 34. This means that TikTok offers a demographic composed mainly of younger people, which is a good thing if you’re trying to expand in this sector.
This strategy will work especially well if your business or brand is based in the Philippines, as 52 percent of the country’s online shoppers are aged 25 to 34 years old.
And on average, Filipinos spend 10 hours a day facing their phone or computer screens – meaning utilizing TikTok will be a surefire way to gain exposure online.
- Collaborations with other Creators
One of the biggest advantages that TikTok has is that it allows creators to interact with one another through short video clips called ‘Duet.’ And by allowing users to do so, it sets up videos to become trends or go viral almost immediately.
Businesses can make use of this function by partnering with other creators. It will help them significantly with marketing campaigns. Besides this, they’ll also be able to tap into the following count of their partners, which is a plus.
Through TikTok’s localization feature, you can pinpoint where you target your video campaigns or videos. It’ll also help narrow down the list of content creators you can partner with, specifically by country.
By making use of this function, you’re able to target users who are more likely to interact with your brand or avail of the service your business provides.
- TikTok Ads
This feature is a recent addition to TikTok’s services. And being an early addition to the platform, only a few brands and businesses are using it at the moment.
With that said, you can take advantage of the opportunity and raise awareness of your business without having to compete for attention.
- Allows Creation of Marketing Channels
Like Facebook, YouTube, and Instagram, TikTok now allows brands and businesses to set up brand marketing channels on their platform.
You can get this page verified by TikTok, which means you’ll add a layer of trust to your page – specifically your business. It also serves as a hub of sorts for information about services or products you offer, making it easier for potential customers or partners to know more about you.
For those who still find the idea of TikTok marketing pretty daunting, it’s best if you consult with a social media management agency in the Philippines. When venturing out into new platforms, it’s ideal to have someone show you the ropes.
In the Philippines, digital marketing is alive and is continuing to prosper, which means it’ll be easier for you to find the partner that fits with how you want to be seen as a company or as a brand.